As someone said to me recently, “Webinars? They’re so 90s - - poorly produced talking heads and PowerPoint slides we can’t read are tiring.” ” As creative child of the internet, B2B Webinars seem to be running out of steam as a tactic. Users say they’re losing value. The only more passé term in the promotional world is “Free Webinar.
Certainly, webinars attempt to teach, but its more common to see pitching and preaching using talking heads and PowerPoint slides are sure to lull viewers to sleep. Often, at the very least, listless content drives them to answer email and browse the web while the webinar drones on, no longer viewed by 10-25% of the audience.
Webinars are slipping, maybe because the format is 20 years old!
From the webinar presenter’s standpoint, however, the event is the culmination of a lot of work: recruitment of speakers, 2-3 rehearsals, countless slide versions, pre-webinar promotions, breathless counting of registrations, and disappointment when 60% of registrants are no-shows, abandon rates are disappointing and attendees are answering email.