Some say it is the best story I have told. I told it to Dan McDade's readers on Viewpoint, The Truth About Lead Generation.
He stands 6’5” in custom-made cowboy boots and wears a wide-brimmed cowboy hat that cost as much as the boots. Likeable and direct, he pointed a lot and pointing makes me uncomfortable. Jabbing the air seemed like jabbing me in the chest, and as my mother would say, that’s impolite. But I know he is just western, real western, and he didn’t mean anything personal.
It was in answer to my questions about lead follow-up by salespeople that he grumbled, “And people in hell also want ice water.“
“If they just do their damn job and stop whining we’d all be better off,” he said with an interesting whine in his voice. He was frustrated; angry that the marketing spend wasn’t showing the ROI expected, and he blamed salespeople.