Paul Maher, CEO Positive
Randy Frisch, Uberflip
Jon Ferrara, CEO, Nimble
Mark Bronfman, Private Wealth Advisor, Sagemark Consulting/Lincoln Financial Advisors
Usually, we get tired of our own website designs before anyone else does, especially if we look at it several times a day. It's also important to stay current in design and content making the visitor's experience enjoyable and inspiring them to contact you. There are a few things to be aware of and take care of before you pull the plug on the old site and switch to the new one. Take your time, it could save you tons of 404 errors, frustrated visitors and lost revenue.
BEFORE YOU FLIP THE SWITCH TO THE NEW SITE:
Look at your analytics to see what the top 25 pages are and focus on those first.
Make sure those URLs will still work, or that you have set up a 301 redirect in your HTACCESS file or using a WordPress plugin or any other method your developer suggests. If they haven't suggested this, you may want to consider another developer.
Make a note of these, because any internally linked pages to those pages will need to be updated if the URLs are changing. That can be done with mass replacements in the database or using a temporary plugin like Velvet Blues URL changing tool.
Are you dead set on removing pages?
That’s fine, but make a list of the URLs you are deleting for future redirects.
Are all of your pages changing after your main URL?
I mean, will your pages no longer say https:// mydomain.com/custom/name-of-page.html will they now be /custom/name-of-page/ ? That’s a major change and will require a TON of redirects or thought of how to minimize the redirects.
If it was a really popular page but is just outdated, update the content and tuck it away.
Something to consider, if the pages are just old, but the URLs have been around a long time, why not update the post or page? You can also tuck it away in an archived area, but use it to drive traffic to other areas of your website.
Go to Google Search Console to see all errors and inbound links.
What sites are linking to your content? Are some sites really tied to you? If so, make a list of THEIR ULRs/page links that link to you and what they are linking to. You want to make sure those will work, redirect or that you can contact that site with the update so they don’t look foolish sending people to broken links.
Are you running ad campaigns that link to specific landing pages?
Check in your AdWords, Facebook campaign manager and other social tools, including Amazon. If you also sell books, you may have more links to catch.
Do you have drip campaigns that link to specific pages and posts?
Make sure they are all still working or update the calls to action. Sometimes when we make drip campaigns, we forget to test all the messages each year. Now is the time for that. Make a note of the URLs in the CTA to compare to your list of top pages and pages you are deleting.
WHEN YOU ARE READY TO FLIP IT OVER:
Make sure your testing domain will still work in case you didn't switch all the dev links.
Make sure your SSL certificate is keyed to the new domain and/or location.
This alone can be a multi-day process if you have your site hosted in one place, your domain in another, your DNS in another and your SSL in yet, another place. That's a mess.
Check all navigation and links that they will switch over from dev to the final URL.
AFTER YOU SWITCH TO NEW SITE/STRUCTURE:
Check all forms first, including subscriber forms. I mean really fill them out. Did the person who should receive it receive it? What about CRM systems? Salesforce, Marketo, HubSpot and the like - do you have links in those modules that need updating?
Update/annotate Google Analytics to mark the date and make note of the change to track the dip, if any, in traffic. This will help you see the pattern when your supervisors are wondering why they are hearing crickets in the leads bucket.
Check all nav and footer links next.
Create a new sitemap or resubmit your RSS feed to Google to speed up the process and updating.
Test your 301 redirect list of important pages that moved.
ABOUT 15 – 30 DAYS AFTER SWITCH
Check your analytics and search console for errors, incoming links and more.
Take the opportunity to reach out to companies linking to your site. It may be a future strategic partner or client.
Verify you updated your social media profiles, bios and more so that they don't go to any bad links.
(This article is a modified version of one published by Funnel Media Producer, Susan Finch. She modified it to better fit this site. We hope you found it helpful.)
4 Minutes with John Asher - It Ain't Money, It Ain't Food, and It Ain't Romance, It's all about the Passion
In four minutes John Asher outlines how, sales has changed from just the process and art of sales to a science based discipline.
This program is an extract from John Ashers program: How Neuroscience Disrupts the Standard Sales Process
The sales process has been with us prior to recorded history. In modern times it has been surveyed, examined, distilled, analyzed, and assessed.
It would seem we’ve identified all we need to know about how sellers and buyers meet and agree. And yet, just as we’ve seen new data change our perceptions of history, so too are we now understanding that ancient human elements in sales processes are more deeply rooted than we previously thought. The August 1 st Asher Sales Sense Podcast “How Neuroscience Disrupts the Sales Process” features an interview with John Asher himself. John is the CEO of Asher Strategies, a Washington DC-based business providing sales advisory services to clients from startups to Fortune 500 companies.
In his US Navy career, John was a submarine commander and manager of a $2 billion combat systems program. In his second career, he co-founded an engineering services company that grew at a compound rate of 42% for 14 straight years.
John and his current enterprise provide sales aptitude assessments, sales training, and sales process improvement workshops globally. John is the author of Close Deals Faster, available through Amazon.
This Asher Sales Sense session delves into reasons why the sales process has more to it than one would think and provides disruptive techniques you can easily use to pull ahead of your competitors. Why shouldn’t you be the last to present to a buyer? Why aren’t buyers listening to what you are saying? Why don’t buyers select an obviously good offer? Why do buyers prefer to stay with under-performing vendors – your competition? Tune in on August 1 st to find answers to these and other sales process questions so you can get out there and close deals faster.
It sounds funny, but there is, or should be, a price to pay when we are less than pleasant, respectful, kind toward those we have hired to do a job. Just because we pay people doesn't give us the right to be rude, irritable, condescending or mean.
They remind me that people don't typically set out to take terrible jobs because they get joy from it. They do it to put food on the table. Take that up to professionals we hire for accounting, our legal needs, sales training. They welcome you into their office in hopes that they can help you solve a problem, help make you more money and lessen your burdens. This is difficult when you arrive in attack mode carrying the weight of your day or week, misunderstandings, or even fear. Stop. Breathe.
Check their motives and be reminded they want to help. When they succeed for you, you'll tell others - hopefully - and they will get new clients. They are motivated to help you succeed.
Check your own space. Before a meeting, make sure you aren't hangry, tired or worked up due to low blood sugar, new meds or your previous meeting, phone call, text or email.
A client of mine has this sign on her desk. She says that in five years she's only had to invoke it once on a client's invoice. It immediately disarms those sitting with her in her office and usually makes them smile, take a deep breath and usually a photo of the sign.
I think the fee is low, but it would cover a decent lunch to recover from being berated, attacked or disrespected.
Pulling my own covers, recently a solicitor came to the door. We have a "No soliciting" sign on our gate. It was a rough afternoon, and I was less than kind as the dog was barking, phone was ringing and I was already on a call. I was very rude, all but slammed the door and told him to read the sign. I saw my children's faces - as they were in my home office during summer - and I knew I was not a great model of ideal behavior. I walked out the door, found the man and apologized. No, I didn't listen to his pitch, but I wished him well. He was stunned and truly appreciated it. He had had a rough day too of trying to remain friendly as he did his job.
More from Susan Finch
The trend toward "Where's Waldo?" websites that hide company contact information has spilled over into email signatures. Let's take a poll: Who still uses email? Ahhhh, many hands go up. It's not going anywhere. Although more professionals, especially younger ones, skip the entire phone number element altogether, "Best, Cameron" isn't enough and that's not a signature.
Podcasts continue to be a hot digital vehicle to reach at-work and away from work listeners. As webinars have waned in usefulness, radio podcasts have surged as the digital media with long tails to build thought leadership, a personal brand and a network that knows of you and your company. It is a friendly, entertaining, non-threatening, fountain of information.
I was reminded of a business that sends out random thank you cards to vendors - all signed by everyone in the office and a personalized note on how the vendor makes a difference in the company. No special occasion, sent out twice a year to each vendor. Guess how often that vendor will remember that company to recommend them to people looking at solutions that same company can provide?