Dan McDade Feed

No One Agrees About the Definition of a Sales Lead - Dan McDade in a 5 Minute Podcast

It is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case. 

The more we automate the more we rely on software to do a job that needs a personal touch. 

Author, sales guru, and lead generation professional Dan McDade, is our guest from Prospect-Experience and he discusses the over-looked field of prospect experience management. McDade says this failure is needlessly costing companies 10-20% of closed sales every month.  This except is taken from his original program which can be heard here:

The Prospect Experience Isn’t Marketing Automation or CRM

McDade has a history of knowledge in the sales lead management and lead generation fields having been the CEO of PointClear for 20 plus years. He is now the managing partners of Prospect-Experience which solves the weaknesses in B2B companies he sought to repair when the leads he created for clients went begging for attention from his clients sales and marketing people. 


The Four Most Important Marketing Tools: Market, Media, Message, Metrics - Dan McDade

Jim Obermeyer invited me on to the SLMA radio show last week and we talked about the four critical technology solutions that every marketer needs to be aware of for lead qualification and nurturing.

When I was first invited I pushed back explaining to Jim that I have a contrarian view when it comes to new marketing and sales enablement technology. In fact, I said to Jim on the telephone – and on the show – that “marketing and sales enablement have made it possible to send more poor quality leads to sales faster than ever before.”

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MIAGRA – The #1 Way to Treat Low Sales Lead Count aka Low Marketing “T” (Testosterone)

MIAGRA – The #1 Way to Treat Low Sales Lead Count aka Low Marketing “T” (Testosterone)


IStock-618038498Testosterone is the chemical that causes guys to have a deeper voice, chest hair and more. As men age, their testosterone levels decrease leading to health issues including lower energy level and drive.

Mestosterone, on the other hand, is a chemical unique to sales people. Mestosterone levels stay high in sales reps when they are receiving a sufficient number of leads to make plan. Low mestosterone levels occur when sales reps receive too few leads from marketing (or poor quality leads).     

MIAGRA adds mestosterone to your body – and while you may still be getting too few leads, you somehow just feel better about it.

Warning:

Do not take MIAGRA if you:

Already have enough leads (that’s a joke)

Are allergic to any ingredients in MIAGRA

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