Tracking Revenue from SEO is what everyone CMO wants, but not everyone gets it. And by "getting it" I mean the ability to track it and prove that it actually happens.
SLMA Radio host Jim Obermayer interviews Eric Kronthal and covers:
- How he increases conversion rates by 73%.
- How to see how much traffic to a site is caused by key words.
- How to turn a website into a 24 hour a day salesperson.
- How to understand the visitors pain!
- Detecting what services are important to a visitor!
- Tracking key words from a time a person enters the word into search.
- How to give a visitor a one-to-one experience!
- Listen to a case study of results for one company.
Revenue is rallying cry for marketing, as it has been since the last recession and seems to be