No one waits around the elevator to get leads, at least we hope they don’t, but how many other actions do your salespeople take to get their own leads which are unproductive? I know salespeople aren’t literally waiting at the elevator to get leads and yet some people say cold calling by knocking on doors is dead. However, I know medical device salespeople who are successful at it and are not ready to give it up. Some say cold calling on the phone is dead and yet I know many salespeople making hundreds of thousands of dollars selling on the phone.
Because I have a marketing background, as well as sales management, I think that the most productive effort salespeople can make is following up on qualified, sales ready leads. If you can supply your sales reps with 15-25 qualified leads a month, none of them will be caught near the elevator cold-calling. Of course a marketing automation system to qualify and create the leads and a CRM system for tracking (and qualifying) helps tremendously.
You can copy this cartoon, leaving in the sponsorship names and use it for your own purposes.