Sales Engagement Feed

Why a Sales Engagement Platform is Most Important Part of the Marketing Stack

Failure of sales lead follow-up is a plague on B2B Companies.   The SLMA, However, thinks a Sales Engagement Platform will solve the sales lead follow-up nightmare.  Marketing managers should listen to this podcast.

Having worked with dozens of companies across multiple industries, Josh Baez brings his creativity, expertise, and fresh perspectives to every situation. Josh believes marketing isn’t solely about generating leads, but more so about crafting meaningful engagement experiences that – in turn – create long-term, loyal customers.

Heinz Marketing Demand Generation
Heinz’ proven, buyer-centric demand generation programs take into account the unique nature of your business, customers, and industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities and long-term pipeline. Heinz's approach covers strategy, design, and execution – including online and offline efforts that align buyer intent with your sales process to increase both immediate and long-term conversion yield.

Heinz Marketing's Online Sales Pipeline Velocity Calculator

The Heinz Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.


SLMA Radio is hosted by James Obermayer of the Sales Lead Management Association which is a program on the Funnel Radio Channel.  

Funnel Media Group, LLC   


Sales Engagement Review is Comprehensive

Tenbound Sales Engagement Overview - VanillaSoft-CoverTitle:  A Guide To Evaluating and Purchasing A Sales Engagement Platform

Published by/Authors:  Tenbound- VanilaSoft

Gated:   Yes

Why it’s Important

“A sales engagement platform is the single most important sales tool a company can implement.  If you have an SEP you will win more deals than your competitors.”

Download Link   

Length: 38 Pages

Highlights: This is the most comprehensive Sales Engagement report we have seen thus far. It serves as a product review for those new to this type of platform. We especially like the purchasing options questions on page 11-14. And Yes, half of the report features an industry leader, VanillaSoft.

Continue reading "Sales Engagement Review is Comprehensive" »


How Sales Engagement Platforms Overcome a Salesperson's Failure to Follow-up Leads

6a0147e05adc32970b026be40c32ca200d-500wiAs long as there has been someone in marketing creating leads for salespeople, there has been the justified complaint that salespeople fail to follow-up 75% of the leads, and therefore sales are lost.    A salesperson’s failure has long-tail repercussions for their company, and sales management has been complicit in the crime.

Continue reading "How Sales Engagement Platforms Overcome a Salesperson's Failure to Follow-up Leads" »


CRM is Just a Database Without a Sales Engagement Capability

SLMA-twitter-20200820-praillMost sales managers believe that a CRM system is all they need to manage prospect leads.  Sales engagement software, however, solves the salesperson’s human failings that hamper sales success.  Sales and Marketing managers should listen to this program.

About Darryl Praill

Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked for companies of all sizes.  Praill is the host of the very popular podcast, INSIDE Inside Sales,

Continue reading "CRM is Just a Database Without a Sales Engagement Capability" »