Revenue Marketing Feed

Praill Says Marketers are the Real Builders of Wealth - or Maybe it Depends

Does marketing control the wealth of the B2B companies?  Darryl Praill, CMO of VanillaSoft and host of the popular Inside Inside Sales podcast says, “it depends.”

In the end, he says marketers are the builders of wealth, pound for pound, when measured against the employee count of marketing versus that of sales. They have the talent and the skills, Darryl says, but whether they have the will to use these is another matter

SLMA_640x640_Showcard_PraillThis statement can also be said of other departments, says Darryl, but marketing sets the strategic direction of the company, produces the product specifications that customers need, and generates demand.   Darryl, however, still puts a “but” into the interview when he cautions that not every marketer is using their talents and skills as well as their competitors.

 About Darryl Praill

Darryl Praill, Chief Marketing Officer of VanillaSoft is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.

Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS).

More with Darryl Praill on Inside Inside Sales  

Steps to Handle and Reduce Objections

Opening the Door to More Sales Meetings

About VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit


SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio

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13 Critical B2B Metrics – Measuring Key Revenue Drivers

In God we trust. All others must bring data.” – W. Edwards Deming

I spend lots of time talking to CEOs and B2B marketing and sales executives, and many do not have a good handle on how they are doing on their key performance indicators (KPIs). It’s like Goldilocks: Some are measuring too little, some are Metricsmeasuring too much, and some are measuring just the right amount but not using the data effectively. A minority are not only collecting the right data but also using it to gain competitive advantage.

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The Issue: C-Level Management Resists Revenue Marketing - Qaqish on SLMA Radio

Listen while you work.

What is Revenue Marketing™? 
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers and results that: Drops sales ready leads into the top of the funnel  Accelerates sales opportunities through the sales pipeline Measures marketing based on the repeatable, predictable and scalable contribution to pipeline and revenue Improves the ROI of the sales and marketing continuum
Revenue Marketing, is a term made popular by Debbie Qaqish, of the Pedowitz Group through her weekly radio program, WRMR PowerTalk Radio for Revenue Marketing™Leaders  and her book “Rise of the Revenue Marketer”, is the guest on SLMA Radio to discuss the growth of the Revenue Marketer in B2B.  The host is Jim Obermayer.  Some of the issues they discussed:

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