Research Feed

Customer Revenue Optimization Research 2019 from Altify

CROBenchmark2019-225x300 Slma-recommended-187Title:   Customer Revenue Optimization

Subtitle:  Benchmark Study 2019    Unlock Revenue Gowth by Providing A Better Customer Experience

Published by/Authors:  Altify

Gated: Yes

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Length:  26 Pages

Highlights

The report gives the reader a window into the thinking and priorities of businesses and executives for 2019 with an emphasis on marketing and sales leadership and execution. 

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WP: 2018 Leadership Perspectives about Data and Technology from DemandLab and Ascend2

DemandLab-Data-Technology-Leaders-Report-thumbnailTitle:   2018 Leveraging Leadership Perspectives

Subtitle:  Leveraging Data and Technology to Drive Marketing Success

Published by/Authors: DemandLab and Ascend2                 

Gated: Yes

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Prospecting Myths Debunked by Research WP - Rain Group

5_Sales_Prospecting_Myths_Debunked_CTA Slma-recommended-187Title:   5 Sales Prospecting Myths Debunked

Subtitle:  488 Buyers Sound Off About How Sellers Get Through and Win Their Business

Published by/Authors:  Mike Schultz, Jason Murray and Gord Smith

Gated: Yes

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J.Jeffery of Velocify The Unpleasant Reality About Voice Mail, Call and Email Lead Management

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While you work

Why it’s Important:

”This Velocify research report is the most credible and significant study on what to do about sales lead response failures that I have read. Companies that precisely following this roadmap “without deviation” will significantly increase revenue and achieve their forecast, while simultaneously increasing their marketing ROI. This study points up the value of a sales lead management process.”

James Obermayer

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How research truths will set you free:

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“The days of activity-based marketing are over.” Heinz Marketing Declares in WP Research

Why It’s Important:

“Revenue is the crucial measurement of marketing and sales activities, nothing else ultimately matters and this report from Heinz Marketing on Marketing Performance Management Research is THE guide to company revenue growth.”

James Obermayer - Reviewer

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Title:  Marketing Performance Management Research

Published by/Authors:  Heinz Marketing

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