Podcasting Feed

SLMA Radio/Podcast Reaches 100,000 Listener Threshold

SLMA Radio, the longest running live, weekly radio/podcast program has broadcast  446 episodes, and 500+ executive interviews

 Aug 2, 2018 - - Lynden, WA - - “Little did we realize,” said Sales Lead Management Association founder Jim Obermayer, “that someday we would have interviewed over 500 business-to-business (B2B) executives on 446 live programs in eight years.   The insight these executives have brought to marketing and sales professionals is remarkable in depth and wisdom.”

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Mark Godley Launches Data Dump Radio/Podcast

GodleyNew live program will focus on the core skill needed by every B2B marketer:  Database Management

July 25, 2018 - - Lynden, WA - -
SLMA Radio on the Funnel Radio Channel announced that Mark Godley, CEO of LeadGenius, is joining the longest-running weekly internet radio/podcast program for mobile listeners (entering its ninth year with 100,000+ listener downloads, 445 episodes, and 500+ executive interviews).  Data Dump Radio/Podcast will air the last week of each month, and Mark will join three other radio personalities with their own programs.   Godley’s first Data Dump program is scheduled for a live broadcast on July 26, 2018.

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Podcasting: The Secret for Creating Meaningful Content


SKYiRead this newly published blog entry from the Funnel Media Group.

How to Measure Podcast Contributions to Revenue

Every company needs fresh content that helps salespeople sell and prospects buy.  The marketing machine is a huge gobbler of content; it is never satisfied, always needy, never complete.  There are hundreds of time consuming and expensive ways to create content that is often short-lived and of dubious value.  Unless you chose podcasting as one of your sources of content.  An individual podcast can be used in dozens of ways to address the needs of both salespeople and prospects and the cost is pennies per listener.   

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Avoid Failing as an SDR: Richardson with Praill [Podcast]

Sales is a profession with a steep learning curve, and a short timeline to produce results. If you’re a new sales development rep (SDR), what can you do to succeed, and what mistakes should you avoid? Host, Darryl Praill interviews Lori Richardson on this topic. 

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Saba CEO Phil Saunders on Merging Sales Teams - Sales Enablement Radio with Dan Perry

The CEO’s Revenue Tightrope: Integrating Two Sales Teams Post Merger or Acquisition

During this program on Sales Enablement Radio, host Dan Perry (The Brevet Group) interviews Phil Saunders, CEO of the $200 million company Saba Software, the talent management technology company.  Saunders reveals the ups and downs of integrating two successful sales organizations in their merger with Halogen, a talent management company.  During the interview Phil and Dan discuss:

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