How Sales Engagement Platforms Overcome a Salesperson's Failure to Follow-up Leads

6a0147e05adc32970b026be40c32ca200d-500wiAs long as there has been someone in marketing creating leads for salespeople, there has been the justified complaint that salespeople fail to follow-up 75% of the leads, and therefore sales are lost.    A salesperson’s failure has long-tail repercussions for their company, and sales management has been complicit in the crime.

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CRM is Just a Database Without a Sales Engagement Capability

SLMA-twitter-20200820-praillMost sales managers believe that a CRM system is all they need to manage prospect leads.  Sales engagement software, however, solves the salesperson’s human failings that hamper sales success.  Sales and Marketing managers should listen to this program.

About Darryl Praill

Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked for companies of all sizes.  Praill is the host of the very popular podcast, INSIDE Inside Sales,

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LEAD MANAGEMENT MARKET, 2020-2026

RESEARCH REPORT AND OVERVIEW ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LEAD MANAGEMENT MARKET, 2020-2026

This orginally appeared in the Express Journal: https://www.express-journal.com/customer-relationship-management-crm-lead-management-market-156731/

 Market Study Report  Published: 20 hours ago  Technology

 The research report on  Customer Relationship Management (CRM) Lead Management  market provides a thorough assessment of this industry vertical and comprises of data regarding the current trends and their impact on the profitability graph. The report broadly categorizes the product landscape as well as the application spectrum, while predicting the year over year growth rate and revenue over the estimated timeframe.

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When Marketing Creates Demand Based on Quotas, Wonderful Things Happen - A Story

IStock_000000796755Small“Do you know,” I asked the marketing manager, “how much money to spend on demand generation, and how many leads to create for salespeople to make quota?”

With a shrug, she said, “I do what we did last year.  We have a marketing plan,” she continued. “We review last year's spend and make adjustments, usually on a budget the CFO gives us.”

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Gary Goldberg Talks About Building a Company Based on the Inner Athlete

Whether we were on a team requiring competent levels of motor skills, strength, power, speed, agility, balance, coordination, and endurance, or in a company or club where we work together, and make a personal sacrifice for the collective benefit of our friends or colleagues there are common themes to the success of the team. SquadLocker founder and CEO Gary Goldberg lives these values, encourages them within SquadLocker, but also in his daily life.

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When a Vietnam Veteran and a Cop met on a Sunday Morning

It was a quiet Sunday morning in Villa Park, CA. I tapped my brakes at the stop sign and rolled on.

A Villa Park police officer pulled me over. He took his time getting out of the police car, stopped at my rear bumper for a moment, and then approached my open window.

Taking my license, he said, “You know you rolled that stop sign, right?”   “Yes sir, guess you’re right,” I smiled.

“Tell me something,” he asked, “What’s that bumper sticker stand for?”

“That’s a private club I belong to,” I said, “Life-time membership, due are paid.”

He took a moment, tapped my license in his hand a few times, and said, “Have a nice day.”

As the officer turned to go he stopped, “By the way,” he said, “Thanks for your service.”

159px-Vietnam_Service_Medal_ribbon.svgThe bumper sticker is a Viet Nam Service Ribbon that all Veterans who served in Vietnam earned. I didn’t tell him I’m a Vet but he knew the club: Lifetime membership, dues paid.

Every serviceman and woman, from every war, has a similar service ribbon.

Posted on Memorial Day 2020

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To the men and war-dogs of the 63rd Infantry Platoon Combat Trackers (IPCT), Americal Division, US Army. You know who you are and what you gave.


Does Your Career Demand A Personal Brand?

Invest-Yourself-400x265For many competitive careers, having your own personal brand, beyond words on a resume, separates those who have it from those that don't.  It could be a sales job, marketing (of course), even CEOs and Presidents have personal brand considerations. For your own brand you have to consider how you will invest in yourself.  

I’m not talking about your basic social media activities, that has its place. What I’m referring to is the need to have visibility in the marketplace for your thoughts, philosophies, problem solving, and leadership. What do you stand for, what do others think of you and why should you care?  How can you break away from the crowd?

Why it Matters

"For many competitive careers, having your own personal brand, beyond words on a resume, separates those who have it from those that don't."

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