Marketing Operations Feed

Cartoon for the Weekend: The Case for Marketing Operations


There is a reason why marketing operations,  as a department under the direction of marketing management, is becoming a common need. Maybe its time you consider it!  Few can deny that this department and what it manages has a direct impact on revenue results.

Why it's Important!

Few can deny that Marketing Operations and what it manages has a direct impact on revenue results.

Sales Lead Management Association



51p7FjMDNqL._SX329_BO1,204,203,200_Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. 

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Salaries for Marketing Operations Management


IStock_000000692331Small (1)I am curious about a lot of things. Today it happens to be what the salary range is for marketing operations management. Here is what I found.

As you expect, the numbers are varied depending on the city, company, time in the job, and previous experience; it all counts.   Many of the averages are simply from the jobs listed on these sites.   Regardless, I found the following on the internet on July 6, 2015. 

What it means to me is that Marketing Operations is drawing some good salaries, and this doesn’t count the rest of a compensation package (benefits and bonuses which can be from 25-30% more on top of the salary).

 From Glass Door:  Marketing Operations Manager Salaries in San Francisco

62 Salaries, Updated Jun 27, 2015

National Avg $91,350

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