Marketing Metrics Feed

Funnel Radio Line-up October 25

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Starting at 9am Pac: David Dulany of Tenbound is Darryl Praill's guest on INSIDE Inside Sales. Mari Anne Vanella launches Outstanding Outbound with her guest, Joe Brown of kare. Anthony Iannarino joins Paul Petersen on CRM Radio. Matt Heinz discusses Style vs Function: The Importance of Design and UX in B2B Applications with his guest, Andrew Hally.

Susan Finch shares with you the next book for your nightstand that is completely highlighter worthy as she welcomes authors Tom Williams and Tom Saine to talk about their book, The Seller's Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales. Cyndi Greenglass wraps up the broadcast day with morning news anchor, Angela An as they give you tips on how to turn statistics into a story.

LISTEN LIVE HERE > 


880x440-tweet-iis-dulany9:00 am Pac: INSIDE Inside Sales with host, Darryl Praill @vanillasoft @ohpinion8ted 

Guest: David Dulany, Founder/CEO Tenbound  @tenbound @DKDINSF
Topic: Do You Have a Mindset for Success?

https://goo.gl/pExvpK

 


20181025-tweet-oo-brown10:30 am Pac: Outstanding Outbound on SLMA Radio with host, Mari Anne Vanella @vanellagroup

Guest: Joe Brown, SVP WW Sales for Kare @karehq
Topic: Where AI Fits Into The Big Picture of Sales

https://goo.gl/suKo8x

 



20181025-tweet-crm-iannarino11:00 am Pacific: CRM Radio by Goldmine CRM with host, Paul Petersen @goldminecrm

Guest: Anthony Iannarino @iannarino
Topic: The Most Important 6 Word Question a Sales Reps Can Ask

https://goo.gl/tNMeVz

 


Tweets-instream-images-800x600-hally11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz, @heinzmarketing

Guest: Andrew Hally @andrewjhally 
Topic: Style vs Function: The Importance of Design and UX in B2B Applications

Listen live or catch up on previous episodes >

 


Tweet-rooted-sellers-challenge12:00 pm Pac: Rooted in Revenue with host, Susan Finch, @susanfinchweb

Guests: Tom Williams, Tom Saine authors
Book: The Seller's Challenge

https://goo.gl/eRx3NL

 


Podcast_an_0112:30 pm Pac: WVU Marketing Communications Today with host, Cyndi Greenglass @directchick @wvutoday

Guest: Angela An, Morning News Anchor
Topic: Turning Statistics into a Story

https://goo.gl/oERKvX

 


How to Identify High-Value Prospects - eBook from Pointclear

Slma-recommended-187TMcDade Ebookitle:  PREDICTIVE B2B MARKET TARGETING

Subtitle:  How to identify Your High-Value Prospects-Before You Run a Program

Published by/Authors:  Dan McDade CEO of PointClear

Gated: Yes – a small gate

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White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

DG2MM coverWhy It’s Important:

“Reporting on revenue created by marketing by source is the only truth that counts.  Marketing now controls the majority of the pipeline and with it comes revenue responsibility.”

James Obermayer

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Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor

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Digital Marketing overall has a growing interest for us.  As such we are looking at salaries for these positions.  We will search out salaries and job descriptions and conduct interviews on SLMA Radio (Live) and podcasts about digital marketing management. 

Why it's Important

SLMA's interest lies in measurement of marketing because we believe if you can't measure it you can't manage it. 

Our last salary post about digital marketing is this one:

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You'll Die if you Don't Listen to Customers

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- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio

"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."

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Does Your Martech Stack Up? Tips and tricks from the field, Rhoan Morgan Hosts SLMA Radio

Tips and tricks from the field, Rhoan Morgan, your host and CEO of DemandLab chats with Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP.  

With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or that they’re using an average of 91 technology systems to support their marketing strategies. In this program, DemandLab CEO Rhoan Morgan interviews Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP who provides tips on how to:

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Gambling is based on Luck and Marketing has no place for Luck

Why It Matters

"You have to ask yourself, ‘Can I  forecast the sales results for a lead generation campaign?’  “ If you can't, this is called gambling.  Gambling is based on Luck and Marketing has no place for gamblers."

James W. Obermayer

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Without the Marketer, Most B2B Companies Would be Regional Door Knockers

The message is that Marketers are the creators of wealth in B2B Companies

"Nothing happens until the sale is made," is most often quoted as a lead-in to praising salespeople. And the speaker is almost right, but we know that deep in our B2B marketing hearts, it all starts sooner than that.

Stu-tell-young-peopleWhy it's Important

"In B2B, nothing happens until the marketer creates demand. Without the marketer most B2B companies would be regional door knockers; they would not be able to go beyond the reach of their salespeople. Marketing in B2B companies creates Wealth. I mean real wealth. Hardcore, measurable, bottom line profitable dollars that drives the growth of our 11,000,000 plus businesses in the US."

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