It was early September, late in the afternoon on a Friday as I remember, when the company president called me into his office. It was a medical device company, which had gone public in the previous year. Sales were going well, so far.
He started off quickly and got to the point.
“I need a favor,” he said. “We have to cut the budget substantially in this upcoming last quarter; I need $400,000 from Marketing. Please get back to me on Monday and let me know where you can cut.”