Marketing Communications Feed

You'll Die if you Don't Listen to Customers

Episode2-twitter-holt

- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio

"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."

Continue reading "You'll Die if you Don't Listen to Customers " »


How Data-Driven Marketing Infuses the Soul of Marketing

 This Podcast Answers:

Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

  ABOUT THE GUEST – SUSAN EMERICK

Continue reading "How Data-Driven Marketing Infuses the Soul of Marketing " »