Lead Qualification Feed

Funnel Radio Line-up Feb 14

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Starting at 9 am our broadcast day includes Kevin Mulrane on INSIDE Inside Sales with Darryl Praill. Next Pat Morrissey and Sunny Bliss talk about why so many customer experiences suck. Mark Godley's guest on Data Dump, Rob Kornblum explains why good employees are what create tech culture. Paul Petersen welcomes Amy Guarino to expand on the topic of explainable AI. That takes us to 11:30 Pac with Matt Heinz and Anthony Iarrino -  Outbound Lives: Take Control of your Pipeline and Beat Your Competitors to Market. Cyndi Greenglass talks with Johannes Waldstein on the topic of Moneyball for Brands Meet eSports – You Have Met Your Match. 12:30 has Jim on with Jim Ninivaggi, Brainshark  Is There an ROI for Sale Enablement? Susan Finch welcomes back Amy Franko at 1pm to talk about the How and Why, or should it be Why then How? 

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When Leads Sneak Into Your Company but aren't Counted

IStock_000014596001Small drip $The majority of companies produce 20%-25% more total inquiries and leads a month than company executives realize, but these leads are not counted, distributed or measured.  They are ghost leads. This occurs more frequently in smaller to mid-sized companies, but even enterprise companies are not immune. 

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How to Crush Q1 – Guaranteed

Dial leadsThe first month and the first quarter of a new year are the most important month and quarter for any company.   I mention this now because now is the time to guarantee Q1 of 2019. 

Start the year with a below-forecast first sales month and the pressure is dramatically increased for the quarter.  If sales fail in the second month, achieving the Q1 forecast just got darn-near impossible. 

Why it Matters

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If the mediocre are always at their best, who are “the mediocre?”

At the end of another blog entry (one of the best read)  titled “All know the way; few actually walk it. ~Bodhidharma,” I quoted Giraudoux’s famous saying, “Only the mediocre are always at their best.”  

As typically happens when we read something like this, we assume “the mediocre” is always someone else.  It’s certainly not us.

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“The Salesperson Didn’t Do It” is Just a Marketing Excuse

IStock-688200654Everyone (usually marketers) complains about the failure of salespeople to follow-up leads, but marketers are just as much to blame. The excuse that “the salesperson didn’t do it” is no longer valid.   A research report from Velocify proves it.[i]

Of course, this was a valid excuse prior to marketing automation’s debut, but since then, the hemming and hawing by marketers that ‘prospect follow-up is a salesperson’s job and not our job,’ is belatedly being debunked.

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Sales Lead Manager Job Description: The 2nd Most Important Job In Marketing after Marketing Operations

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Updated on Feb 7, 2017

SLMA suggests you use this as a basis for the job description of one of the most important jobs in the marketing department. 

Job Summary

The Sales Lead Manager is responsible for managing the incoming demand and reporting on the ROI for all lead generation programs.

Essential Functions

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Beyond Alignment: 5 Ways to Integrate Sales and Marketing Teams

LisaCannon_headshot-2014Getting sales and marketing teams into alignment is a hot topic lately, and for good reason. According to a study from the Aberdeen Group, highly aligned marketing and sales organizations achieved an average of 32% year over year revenue growth, while their less-aligned competitors saw a seven percent decrease in revenue. And MarketingProfs has found that organizations with tightly aligned sales and marketing functions enjoyed 36% higher customer retention rates. So if we all agree that alignment is critical, and the data proves that it provides tangible business benefits, why isn’t everyone doing it?

It’s simple. Making fundamental changes to the way we work can be extremely difficult. But maybe the problem isn’t that sales and marketing aren’t aligned. Maybe the problem is that alignment just isn’t enough.

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