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“If there were four more like me, I wouldn’t need the rest of you.”

Elon Musk[i] didn't say this but he was quoted in the several papers recently as saying, “If you have anyone who can do the job better, let me know. They can have the job.  Is there someone who can do the job better?  They can have the job right now.”[ii]    He was referring of course to his management of Tesla, and by implication other associated businesses. 

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White Paper Review: For the Latecomers to GDPR from Workbooks.com CRM

Gdpr-checklist-step2Title:   GPR: 5 Steps Checklist

Published by/Authors:  Workbooks.com CRM

Gated: No
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Length:  6 Pages

Highlights

Yes, of course Workbooks published this sooner, much sooner to warn us.  We still think it is worth reading. Less than a week to make the deadline. Maybe it's not too late to comply with GDPR.

"After all it's never to late to be what you might have been."

George Eliot is the pen name of Mary Ann Evans  D. 1880

Why it Matters:

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WP: 4 Keys to Track & Optimize ROI From Events - DemandGen Report by Validar

Validar WPTitle:  4 Keys To Track & Optimize ROI From Events

Subtitle:  Tips & Tricks To Help Marketing, Sales and Marketing Ops Maximize The Impact of In-Person Investments To Increase And Measure ROI

Published by/Authors:  DemandGen Report White Paper sponsored by Validar

Gated: No

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Length:  12 Pages

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White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

DG2MM coverWhy It’s Important:

“Reporting on revenue created by marketing by source is the only truth that counts.  Marketing now controls the majority of the pipeline and with it comes revenue responsibility.”

James Obermayer

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White Paper: Outdated CRM Fails to Enable - VanillaSoft

Why-traditional-crm-is-not-enough

Why It’s Important:

“Best-in-Class companies are aggressively supporting inside sales-enablement, and as a result see an average of 87% of their reps achieving quota, and a 17% year-over-increase in corporate revenue.”

Ken Murray - VanillaSoft

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Title:   Why traditional CRM is Not Enough

Subtitle:  A white paper on the changing dynamics of inside sales

Published by/Authors:  Ken Murray - VanillaSoft      

Gated: Yes

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Length:  5 Pages

Slma-recommended-187

 

 

 

Highlights:

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