The trend toward "Where's Waldo?" websites that hide company contact information has spilled over into email signatures. Let's take a poll: Who still uses email? Ahhhh, many hands go up. It's not going anywhere. Although more professionals, especially younger ones, skip the entire phone number element altogether, "Best, Cameron" isn't enough and that's not a signature.
Byron Matthews is Jim's guest today kicking off the broadcasting talking about his new book he co-authored on Sales Enablement. After that, Augie MacCurrach CEO of Customer Portfolios talks about How to Fix the Broken Customer Experience. Finally, Matt Heinz' guest is Dave Gerhardt where they debate if the landing page is dead.
Digital Marketing overall has a growing interest for us. As such we are looking at salaries for these positions. We will search out salaries and job descriptions and conduct interviews on SLMA Radio (Live) and podcasts about digital marketing management.
Why it's Important
SLMA's interest lies in measurement of marketing because we believe if you can't measure it you can't manage it.
Our last salary post about digital marketing is this one: