Digital Asset Management Feed

Without Accurate Attribution of Digital Marketing, CMOs Can be Failing and Not Know it - Tessa Burg Podcast

20101010-slma-tweet-burg
Barriers to Measuring ROI

Tessa Burg, VP of User Experience and Technology Strategy at Tenlo, says that B2B marketers that want to track the ROI of their digital efforts would be wise to consider an Attribution Model.  Lead sources should no longer be simply attributed to one source and neither should the credit be given to that source for the eventual sale. To access the true ROI of each marketing channel, B2B companies must find ways to adjust their traditional success metrics.

In this easy to follow podcast, you will learn the five easy pieces of the puzzle that every marketer needs to solve in order to be more accurate in reporting sales to one or many sources.

More about Marketing Attribution can be found in an article Tessa authored, “The Customer Journey and the ROI of MarketingSales and Marketing Management Magazine, Sept/Oct 2019, page 16.

About Tessa Burg

Tessa Burg is Vice President of User Experience and Technology Strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results.

About Tenlo 

Tenlo, an AMG company, has a specialized team of pipeline marketers. We focus on engaging only high-value prospects with relevant buyer experiences that get results.

Our parent company was incubating different marketing approaches designed to accelerate prospects through the sales pipeline to close sales faster. This approach, coined pipeline marketing, was such a game-changer for clients that AMG chose to roll out a company devoted to the practice. That’s when Tenlo was born.

 ___________________________________________

SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio

Funnel Media Group, LLC   


Password Management and Security Done Your Way

Recently I was pulled into an account that was a hot mess of security vulnerabilities, lost logins, expired licenses and reactive security, rather than proactive. This does have a happy ending, but several points came up as I helped them sort through, centralize and secure their basics. 

What was wrong with their digital security:

Continue reading "Password Management and Security Done Your Way" »


Is your company safe from data breaches and ransomware?

DatasecurityWe mainly hear about data breaches and ransomware  in the healthcare industry because your health data is the MOST VALUABLE commodity to hackers, pirates and other slimy types of folks preying on your data and willingness to type away and submit online. Those companies that have to be HIPAA compliance are the most targeted.

Hopefully you don't have firsthand knowledge of ransomware, but let me catch you up on the term.  Ransomware, a type of computer virus that arrives via email attachment, website link, or other online exploit, continues to present a major problem for businesses. Once a virus infects a host computer, it connects to illicit servers, usually located in a foreign country, that then transmit personal information like your IP address, geographic area, system setup, and login details. Those servers will then create a random encryption key that can lock up individual files, both those located on your actual machine and those on any external hard drives or shared networks.
 
Once those files are encrypted, users cannot access them without paying a ransom to obtain a decryption key — unless, of course, they have

Continue reading "Is your company safe from data breaches and ransomware?" »


Mohan Taylor and Mike Verrell: What’s Hot in Digital Asset Management (DAM) in 2016 - January 28th Webinar

From the section: Lead Mgmt News   Note this seems interesting from an SLMA Viewpoint.   This is not a paid announcement. 

Wondering what’s on tap in Digital Asset Management (DAM) in 2016?  Register here for North Plains Systems’ (NPS) annual webinar on “What’s Hot & Not in DAM” on Thursday, January 28th, 12PM EST.

Hosted by Henry Stewart Events, this highly anticipated, interactive webinar will focus on trending innovations in DAM.  Presenters include leading DAM experts from NPS, Mohan Taylor and Mike Verrell.  Topics for discussion and debate will include:

  • What it really means to have support for the eco-system
  • The impact of mobile in DAM technology
  • Improvements in metadata modelling
  • Integration with other enterprise applications
  • The role of DAM in social media 
  • The role of DAM in video marketing
  • How do analytics feed back into DAM

During the webinar, Taylor and Verrell will share seven key trends shaping the DAM industry that will equip marketers to

Continue reading "Mohan Taylor and Mike Verrell: What’s Hot in Digital Asset Management (DAM) in 2016 - January 28th Webinar" »