Really good cartoon humor rings a bell in our minds that says, “aha” and we smile. There is an element of truth hidden in the caption and the drawing that makes us think; anything that makes us think is a rare occurrence.
We talk a lot about managing sales leads, but seldom do we think of the process (the most important process in the company) from the salesperson's perspective.
You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute these cartoons as is individually with attribution!
Cartoons by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. Available from Amazon. #1 Best Seller in Direct Marketing
About the Sales Lead Management Association
The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include a popular and ‘opinionated’ blog, recognition for the ‘20 Women to Watch in Business,’ and recognition of the ‘40 Inspirational Leaders in Sales Lead Management.’ There is also the SLMALive Radio Program, currently with 354 episodes and 87,600 listeners. SLMA Radio is one of seven marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group. # # #
Send this link to a deserving salesperson! God knows we need humor in this job.
Send this link to a deserving marketer! God knows we need humor in this job>
It isn't always easy for marketing to give prospects (and customers*) appropriate content. It's far too easy to snatch "something," jam it into the automated system and not think-out the needs of the end users. It isn't enough to have your name on something and think that the touch is delivering something of value. Garbage-in, Garbage-out; deliver value every time.
It seems that only when the sales manager can travel with the sales rep will he or she find out what's happening behind the closed door. When asked what went on in a meeting with a prospect, the rep often casts the most positive light on the call and that's why managers have to travel with their reps. I know a sales manager that had not left his office in five years. The company president relied on him so much to also run operations that the manager no longer knew what was happening in the marketplace.
Ask a salesperson what they want from marketing and they'll tell you, more sales leads. Ask them again after you've given them more leads what they want and they'll tell you that want more qualified leads.
The dreaded spreadsheet has all been abandoned for sales forecasting in facvor of the CRM system, but that doesn't mean the pipeline forecasting is any better in many companies. Some still seem to use a crystal ball as part of the process.
Tender subject here, this follow-up issue, but that is why so many new industries have emerged such as telemarketing, nurture services, marketing automation, just to name a few. So, I guess some good has come from salespeople making a conscious decision not to do their jobs and follow-up sales leads even when it is in their job description.