Artifical Intelligence Feed

Marketer vs. Machine: The Next Frontier

It’s often easy to think of artificial intelligence (AI) in only the most fantastic terms - to imagine something closer to Rosie, The Jetsons’ robot maid, than, say, the hardware in your phone. But the truth of it is far simpler, and indeed, far closer to home; AI has already colored our lives in all kinds of ways, creeping into the apps we use, the devices we own, and for some (in the case of Teslas, certainly) even the cars we drive. It’s how we know what to watch (Netflix), and where to turn when we’ve lost our way (Siri). But what might it mean for the everyday marketer? Should marketers see AI as a windfall (an opportunity, helping them meet their objectives and revenue goals?), or their eventual downfall (what replaces them down the line)?

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It is not the strongest nor the most intelligent company that survives, but the one most adaptable to change![i]

IStock-539953610No doubt there is sensational change coming in a tsunami-like fashion to sales and marketing departments in both B2B and B2C companies.  These marketing and sales environments are especially under pressure because as technology gallops ahead, the companies that adapt to change will survive, while those that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.  And the driver of this change is Business Intelligence (BI).

Why it’s important

 “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”

James Obermayer

Yes, fears of change have been expressed before, but none are as urgently as those occurring in today’s marketplaces.   The

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