Never create fewer leads than the total number of products sold in your marketplace each year.
Losing and don’t know why? Here’s at least one part of the answer. If there are 20,000 products sold in your marketplace and you are only producing 1,500 leads, guess why you can’t make those large market share gains you promised? Of course, you have to have enough salespeople to follow-up on the quantity you produce and the guts and budget to do it. If you are large enough, this must be your goal.