It was just a matter of time before CRM Software took another hit with the breakoff of Sales Lead Management as a separate platform. Companies formerly known as CRM Software companies are assuming the new marketing position as Sales Lead Management Software Companies.
This program is offered as a replay from CRM Radio’s show of January 23, 2020, where CRM Host Paul Petersen and Sales Lead Management Association founder, Jim Obermayer, discuss the modern definition of Sales Lead Management, how some companies are separating themselves from being defined as just CRM solutions and what salespeople expect from marketing and sales management.
They discuss the crowded fields of CRM, Marketing Automation, ABM, and the resurrected field of sales lead management. Obermayer is also the President of the Funnel Media Group an internet radio and podcast production agency for B2B companies. Obermayer has written two books on Sales Lead Management.
The original program on CRM Radio is found here: Follow My Lead – Insights for 20/20 Lead Management