Content starved marketing departments are constantly searching for content of whatever ilk to feed the ravenous public, be they prospects or customers. Salespeople are frustrated by content deliveries that don’t exactly pertain to the prospects need and is therefore useless. Even if the right content is created this month, it is often out of date within a short period of time and no one is pleased. In this program, Bethany Fagan, Content Marketing Manager at PandaDoc discusses how to satisfy both sales and the prospects with content that contributes the most to sales.
About our Guest Bethany Fagan
Bethany Fagan is the Content Marketing Manager at PandaDoc. She has over 10 years in the sales and marketing industry and loves crafting new stories and testing new content distribution channels. Outside the office, she spends her time reading, working out at Orangetheory or trying a new Brooklyn brewery with her husband and two French Bulldogs Tater Tot and Pork Chop.
PandaDoc provides software for sales teams focused on winning deals. PandaDoc simplifies the process to create, approve, and eSign proposals, quotes, and contracts. With powerful document creation and workflow capabilities, PandaDoc customers close deals fast, trust their forecasts and stand out from the crowd. For more information, visit pandadoc.com.