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Delivering Qualified Leads Increases Sales and Reduces the Marketing Spend

 20120508-leavitallbehind

Being a sales manager isn't easy, but neither is being a marketing manager.  Both have salespeople to feed and nurture.   

No matter how much you feed sales reps they always want more.  Give them more and they want better quality.  Give them quality (a qualified lead) and they want it only from the largest possible prospect.  Give them qualified leads from the largest possible prospect and they want more. 

True, they only want the good leads, but there is a limit. Qualified leads close at a 50% greater rate than unqualified leads.   Increase the number of qualified leads, reduce the number of unqualified leads and sales will increase and you and the sales manager will sleep better. 

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