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July 2019

How to Spark Digital Transformation in Ten Steps

Kiyana Blog Entry PhotoInterest in digital transformation has grown notably since 2015. Although it isn’t as trendy a topic as Beyoncé, it’s still a hot topic in the marketing community. Yet, with the growing popularity around this phenomenon, there is still a steep learning curve for marketers today. How can marketers go about the steps needed to spark digital transformation?

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Success is built on the ability to do better than ‘Good Enough’

IStock-669853862Successful marketers - - those who create programs that generate revenue and prove ROI - - don’t believe in the philosophy of “good enough.”

 The ‘good enough’ syndrome is infecting marketing departments, and it leads to:

  • Unqualified leads are given to salespeople: quantity over quality
  • Avoiding measuring the ROI for marketing expenditures
  • A general malaise among marketers that “sales results are not my job.” 

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How to Avoid a Bad Actor - Choosing an Outbound Company that Delivers 20% - Mari Anne Vanella

There are bad actors in the Outbound Telemarketing industry, especially on the B2C side, that gives the B2B Telemarketing companies fits of frustration.  In this interview with Mari Anne Vanella, CEO, and Founder of the Vanella Group, she explores how to find and screen a "calling" company that meets B2B standards of excellence. 

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Funnel Radio Shows July 4

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We could talk about celebrating the independent spirit of all of our hosts which hail from both the US and Canada. It just happens that Independence Day and our regular Thursday Funnel Radio broadcast line-up. Our live producer, Paul Roberts, has closed the studio for the day, but that doesn't mean we don't have some fantastic shows to share with you. Some are new, some are replays. Some of our hosts opted to take the day off for parades and bar-be-cues. If you have some time today, we encourage you to listen to a few, if not all, of the following episodes featured on Funnel Radio:

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