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Building Shareholder Value with CRM: White Paper Review - Workbooks CRM

Building-shareholder-value-with-crm-ebookTitle:   Building Shareholder Value with CRM

Published by/Authors:  Workbooks CRM

Gated: Yes

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Highlights:  In a few words, but loaded with meaning, Workbooks created a document that reminds senior management that CRM systems aren’t just for sales or marketing people.  CRM systems inform and affect shareholder value.  For instance:

  • CRM systems identify marketing and sales issues to help you decide if the company invests in sales and marketing people and programs is performing.
  • Is the marketing direction working?
  • Are people not performing?
  • Are products competitive?
  • Where in the marketplace can you expand your sales and marketing investment?
  • What is the cost of customer acquisition and what changes need to be made?
  • Is marketing delivering an ROI?
  • What is the cost of servicing customers?
  • What is the lifetime value of customers?
  • Is there visibility for best practices?
  • CRM informs you about your investments and cost-saving decisions.
  • A good CRM system, used by sales AND sales management, impacts shareholder value!

 SLMA Comments:   

This is the shortest and cleanest justification for the CRM deployment we have read.

Why it’s Important

This white paper from Workbooks.com, “Building Shareholder Value with CRM,” shows how a CRM system can impact shareholder value.

Recommended for: 

  • CEO
  • President
  • CFO
  • CSO
  • CMO
  • Marketing Operations
  • Sales Operations
  • Content Management and Creation
  • Product Management

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This review was conducted independently without the advice or consent of the publisher.  Of course, we only review those papers worthy of your time; we leave the others to someone else.

Note:  If you would like your research or e-book reviewed, you may submit it to: content@salesleadmgmtassn.com.  There is no guarantee it will be reviewed.  You may not be given notice if it is reviewed.  If you would like to submit artwork for the cover of the work along with a copy of the work, you may do so.  Members and non-members, sponsors and non-sponsors are welcome to submit work for review.  Sponsors are given priority for white paper reviews.

 This blog is supported by the generous sponsorship of  VanillaSoft and Goldmine CRM Software and the 25 additional sponsors of the SLMA. 

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