Previous month:
February 2019
Next month:
April 2019

March 2019

Salary Marketing Communications Manager 2019

CRM ConfusionSalary Marketing Communications Manager 2019

This is another one of those salary levels that I think is way underpaid.   Marketing Communications Managers create wealth for their employers that far outstrips almost anyone in the organization.  If there isn't a marketing communications department and manager  most lead generation activities will be run by presidents, CFOs and gasp, the sales manager.    These people will make uninformed decisions about lead gen and sales will greatly suffer. 

 

Continue reading "Salary Marketing Communications Manager 2019" »


You can't take credit for what you refuse to measure!

All know the way; few actually walk it. ~Bodhidharma

Bodhidharma was a Buddhist monk who lived during the 5th/6th century CE. 250px-BodhidharmaYoshitoshi1887 (1)  His famous words echo today for marketing.    This blog entry has been one of the best read of our 1205 blog entries and 145,641 views.  We have repeated it three times in eleven years.  It is also one of the shortest we have published. 

Of course, this applies to Buddhism and the long sought after burst of enlightenment, but it also applies to many everyday life goals.  

Everyone knows the way to prove the ROI for lead generation programs, right?  So if this is true, and everyone knows the way, why do so few take the walk?    

There has always been a dose of fear or anxiety over reporting results that might be mixed, and fright that if a lead gen program doesn’t do well, the whole department will be held dreadfully accountable.

Continue reading "You can't take credit for what you refuse to measure!" »