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February 2019

Should Marketing Offer a Guarantee to Sales?

The Offer: Never create fewer leads than the total number of products sold in your marketplace each year.

092211moviehouse (1)You can't get a proper share of the marketplace unless you are competing in every possible sale made.  Maybe impossible for B2C.; not so impossible for B2B.

Losing and don’t know why? Here’s at least one part of the answer. If there are 20,000 products sold in your marketplace and you are only producing 1,500 leads, guess why you can’t make those large market share gains you promised?  Of course, you have to have enough salespeople to follow-up on the quantity you produce and the guts and budget to do it.  If you are large enough, this must be your goal.

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Salary Trade Show Manager

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Salary for  Trade Show Manager in the United States   $84,903

How much does a Trade Show Manager earn in the United States? The average Trade Show Manager salary in the United States is $84,903 as of January 31, 2019, but the range typically falls between $74,134 and $96,269. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View Cost of Living in Major Cities

 

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‘20 Women to Watch in Business’ Program Now Accepting Nominations

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Lynden, WA - - Feb 18, 2019 - -
James Obermayer, executive director of The Sales Lead Management Association (SLMA), announced that the organization is accepting nominations for this year’s “20 Women to Watch in Business” recognition program. 

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