The following estimates are from three sources on the same day (January 4, 2019). Actual pay varies greatly by location. Read the job descriptions.
From January 2019 through March 15, 2019 we will be posting up to 21 salary reviews of varying job titles in sales and marketing.
You can see the most recent postings and last year's reviews here. Salary Reviews
CRM Marketing Manager Salaries $93,125
About This Data 39,804 Salaries Updated Dec 3, 2018
Average Base Pay
$93,125/yr $65K Low $93K Average $130K High
Additional Cash Compensation Average $10,128
Range $2,634 - $27,770
The national average salary for a CRM Marketing Manager is $93,125 in United States. Filter by location to see CRM Marketing Manager salaries in your area. Salary estimates are based on 39,804 salaries submitted anonymously to Glassdoor by CRM Marketing Manager employees.
Average Sales CRM Manager $67,341
$6,707 BONUS $3,842 PROFIT SHARING $10,000 COMMISSION
Job Description for Customer Relationship Management (CRM) Manager
Customer relationship management (CRM) managers work in many types of industries to ensure organizations' success in profitability, reputation, and customer satisfaction. These professionals manage the relationship between the business and the consumer. A CRM manager is concerned with customer experience: How can the business improve the customer’s satisfaction and the likelihood that they return for future business? CRM managers also often work closely with the marketing department, providing employees with tools and technology to better serve customer needs.
The work CRM managers do is mainly mental, with a lot of critical thinking and the use of abstract ideas involved. Frequently a CRM manager must think “outside the box” to maintain successful consumer relationships and pursue offers, experiences, and products that competitors are not providing. Generally speaking, CRM managers work mostly in an office setting, and they might spend their workdays researching marketing techniques, training employees, or meeting directly with customers and/or clientele.
Typically, a CRM manager must have a bachelor's degree in a business-related field, such as marketing. Further, a customer relationship management certificate may be preferred by employers. (Copyright 2019 PayScale.com)
Customer Relationship Management (CRM) Manager Tasks
- Develop and execute marketing campaign strategy and analyze campaign performance.
- Communicate with internal and external partners to meet customer expectations.
- Negotiate contract renewal, draft reports, and provide progress analysis.
- Monitor and provide support on the implementation of service agreements.
Salary for CRM Targeted Marketing Campaign Manager in the United States $94,643
How much does a CRM Targeted Marketing Campaign Manager earn in the United States? The average CRM Targeted Marketing Campaign Manager salary in the United States is $94,643 as of December 28, 2018, but the range typically falls between $83,990 and $115,580. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Typically requires 3+ years of managerial experience.