Salaries Event Managers - 2019
Salaries - National Sales Manager 2019

Is Lying the New Normal? The Ethics of Sales from Andy Rudin and Darryl Praill

Where do you draw the line? How do you stay true to your moral compass in the current sales culture climate? In this episode, Andy Rudin will help you find proactive plans that won’t corrode your reputation. He will help you to navigate away from discussions that may lead to fatal mistakes and towards a strategy to find an acceptable middle ground.

With the hot-button issue of ethics and integrity becoming increasingly prevalent, Rudin discusses maintaining your values through the sales process. He also will tell you how to avoid serious consequences when ethical dilemmas challenge your personal convictions.

20190110-640x640-iis-rudinAbout our guest, Andy Rudin.

Andrew (Andy) Rudin is one of the foremost authorities on ethics in sales. He works to aid B2B companies identify, assess, and manage a broad spectrum of revenue risks. Andrew (Andy) Rudin is Managing Principal of Contrary Domino, Inc., a consulting firm specializing in sales strategy development and execution.

Andy provides solutions to companies that strengthen sales governance, revenue risk management, and ethical compliance (GRC). His cross-industry background in marketing, sales, and product management uniquely positions him to help companies in many industries manage a wide range of revenue growth challenges. Andy has a BS in marketing and an MS in information technology, both from the University of Virginia.

About Contrary Domino

Manage your revenue risks, achieve your goals.

Contrary Domino, Inc. began in 2001 as Outside Technologies, Inc., a sales strategy consulting company. In 2014, the company name changed to Contrary Domino because it reflected the challenges faced by our customers—namely, how to create and foster change.

Since the company’s founding, we have guided companies on strategic and tactical business development programs, all of which have required the ability to manage the many uncertainties around revenue attainment. It’s a common business problem, and one that we’ve dedicated all of our time, energy, and experience toward solving.

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