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How Marketing Keeps Score - David Lewis Podcast

I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.

In this episode, David Lewis explains what marketing should be measuring and the process for establishing your metrics and sharing them with the organization.
  • Who should own the responsibility for marketing metrics within your organization
  • Why you should start with the end in mind when it comes to designing your marketing dashboard
  • The essential metrics you should capture and report on
  • The four C’s of marketing metrics
  • The three categories of marketing analytics
  • Whether you should be using a BI tool or sticking to just CRM and Marketing automation
  • What campaign variables to include on your lead form submissions
  • Where to go for help and additional resources

DemandGen Radio is hosted by David Lewis and sponsored by DemandGen International.

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 Analytics: How to Keep Score of Your Marketing Success

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About DemandGen's DEMAND FACTORY

The Demand Factory™ is the framework that maps out everything you need to maximize results in acquiring and converting customers, measuring impact and expanding your reach within your customer base. With a focus on these four areas, you can build a rock-solid foundation for your marketing organization.

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