Sales enablement is important to sales success in the best of times, but in an M&A scenario, strong sales enablement is a critical success factor. This episode of Predictable Revenue Radio features an interview with Mat Singer, Sr. Director of Sales Enablement at CenturyLink. Mat takes gives an inside view of what’s required to drive sales execution in a global M&A scenario and shares his tips for success. Visit Predictable Revenue Radio here.
- How one manager tackled the Sales Enablement initiative across multiple sales channel
- How to over-come doubt with benefits
- Getting a team together to implement new processes
About our guest, Mat Singer
Mat Singer is a seasoned sales enablement and operations leader with experience in Telecom, Healthcare, Electronics and more. Part-time author, photographer and adventurer.
Singer says, “At CenturyLink, we strive to change the way the world communicates by offering a differentiated digital experience. As the 2nd largest communications provider to global enterprise customers, we solve the increasing demand our customers have for reliable, secure connections while remaining focused on providing a standout customer experience.”
With more than 450,000 global route miles of fiber, 100,000 on-net buildings and a client base in 60+ countries, we offer the scale-able network, infrastructure and telecom to help grow and protect your digital network.
As the Senior Director of Sales Effectiveness, Singer leads the delivery of sales enablement solutions to his global sales organization. In this role, he gets to use an innovative mindset he has developed through a diverse career background. He has a love of entrepreneurship to develop the tools, processes and support that allow the company's 2,000 sales reps to win more and win faster.
About the Host: Pat Morrissey
Morrissey is the Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Prior to joining Altify, he was CRO of Simpplr, and has held multiple executive positions in sales and marketing at Salesforce, DataSift, Savvion and Business Objects.
About the Sponsor for Predictable Revenue Radio - Altify
Altify is the digital sales transformation software company, helping sales teams win the opportunities that matter, grow revenue in their key accounts and improve sales execution with guided selling. Built natively on the Salesforce platform, Altify helps salespeople, sales leaders and executives achieve sustained revenue growth and sales success. Altify customers include: Autodesk, Bell Canada, BT, GE, Honeywell, HP Enterprise, Johnson Controls, UnitedHealthcare, Optum, Salesforce and Software AG. Find out more at altify.com.
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