Led Zeppelin’s B2B lessons with Chandar Pattabhiram: Your Marketing Stairway to Heaven
Why You Need to Stop Trying to Align Marketing and Sales

Funnel Radio Line-up August 9


Today's line up includes: James Bawden with Darryl Praill: Building a daily activity framework that generates results. At 11 on CRM Radio with host Paul Petersen is Douglas Karr of DK New Media talking about getting more from your digital marketing and the struggles of SMB marketers. Sales Pipeline Radio with Matt Heinz welcomes a favorite guest, Guy Weismantel How to Create Effective Marketing in Difficult Industries. Finally, WVU Marketing Communications Radio Today revisits Does Awareness, Engagement & Loyalty Matter vs. the Math? with host Cyndi Greenglass and her guest, Susan Emerick.


10:30 am Pac: INSIDE Inside Sales with host, Darryl Praill @ohpinion8ted

Guest: James Bawden, Evalueserve @EVSJames
Topic: Building a daily activity framework that generates results


There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. Our guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement and leadership experience has resulted in his real world, practical views on what works for sales teams. He is fiercely passionate about all things sales, especially providing a voice for salespeople who are just beginning their careers.


11:00 am Pac: CRM Radio with host Paul Petersen, GoldMine CRM @goldminecrm

Guest: Douglas Karr, CEO, DK New Media @douglaskarr @dknewmedia
Topic: Get more from your digital marketing: The struggles of SMB marketers


Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.


11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Guy Weismantel, CMO Pushpay @guyweismantel
Topic: How to Create Effective Marketing in Difficult Industries



12:30 pm WVU Marketing Communications Today with host, Cyndi Greenglass @directchick

Guest: Susan Emerick, Principal & Founder - Brands Rising 
Topic: Does Awareness, Engagement & Loyalty Matter vs. the Math?


Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?

Why it Matters:

In our focus on big data and data science, have we dehumanized marketing?

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