I was reminded of a business that sends out random thank you cards to vendors - all signed by everyone in the office and a personalized note on how the vendor makes a difference in the company. No special occasion, sent out twice a year to each vendor. Guess how often that vendor will remember that company to recommend them to people looking at solutions that same company can provide?
Top of mind for all the right reasons.
What brought that story to mind was a thank you received recently from someone I know through business. Granted it was for a wedding, but it was sent to a lot of attendees nine months later who are connected through business. I won't go into all the details here but let's just say there was a generic sticker thank you note attached inside each photo card and sent without signature or being personalized in any way. It was a box checked off the obligatory tasks list. It spoke volumes about the couple - personally and in business. Top of mind for all the wrong reasons - including catty gossip behind the scenes.
In my own family, we create kits for new brides, parents and more. The kit includes an etiquette book in their style - contemporary, traditional, all digital. It also includes custom thank you cards or very tasteful off the shelf ones, pre-stamped and with pre-return addressed envelopes to make it as easy and stress free for the gift recipient to send out a personal note. Some of these parents are now grandparents and still recall how thoughtful and helpful that kit was for them at their wedding and their shower.
In business, why don't we do the same thing? Why not have a stack of branded thank you cards that fit the personality of the business, pre-printed envelopes with your return address and a stamp? When you have a new team member, give them a welcome package with their business cards, company thank you notes, key to washroom, local menus and perhaps a local map - printed or online with favorite lunch, coffee and happy hour spots highlighted with tips? You can even customize the map with your company icon as the pins. Share it with the public, if you want. But given as a package it's a nice way to let the new team member settle in quickly. You can also add it to the weekly company calendar as a task for everyone to send one thank you to someone connected to your business: clients, suppliers, strategic partners.
Be memorable, be talked about for the right reasons.
If you have additional ideas or stories, please share them in the comments.