How a New P&L View can Change Revenue Growth - MacCurrach
From Oracle a White Paper:  EPM Trends Report 2018

Funnel Radio Line-up June 21


Our morning starts out with Laura Patterson and her guest, JT McCormick on Ready, Set, Grow! Then a rare episode of Rooted in Revenue with Lany and Susan together talking about your boring booth and how to make it memorable for all the right reasons. Matt's guest on Sales Pipeline Radio is Peter Isaacson, CMO Demandbase discussing How to manage influencers, analysts and more. Finally, Cyndi Greenglass interviews Mike Lynch, Founder, Lettuce Entertain You
Topic: Has Customer Empowerment Killed CRM?


10:30 am SLMA Radio - Ready, Set, Grow! with host Laura Patterson @lauravem

Guest: JT McCormick @realjtmccormick

Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! LIVE Thursday, 6/21.  Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 


11:00 am Rooted in Revenue with hosts Lany Sullivan @eventsbylany and Susan Finch @susanfinchweb

Tips to Avoid having a boring exhibit booth.


11:30 am Sales Pipeline Radio with host Matt Heinz @heinzmarketing

Guest: Peter Isaacson, CMO Demandbase @demandbase @peisaacson
How to manage influencers, analysts and more.  



12:30 pm WVU Marketing Communications Today with host Cyndi Greenglass @directchick

Guest: Mike Lynch, Founder, Lettuce Entertain You

Topic: Has Customer Empowerment Killed CRM?

We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers. In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy? Are these concepts outdated and need to be thrown out? If so, what has replaced them for marketers who practice and depend on loyalty and relationship management?

comments powered by Disqus