Exciting day on Funnel Radio starting at 10:30am Pacific. We have a new monthly show from SLMA Radio. Host, Laura Patterson - President of VisionEdge Marketing launches Read, Set, Grow! with her inaugural guest, Ziggy Shanklin, CEO White Cloud Security. They are followed by Jim and Auggie MacCurrach with the second installment of their interview: How the P&L should be measured for a customer profile. Our day wraps with Sales Pipeline Host, Brian Hansford and his guest, Jeffrey K. Rohrs, CMO Yext. Topic: Integrated Brand Experiences in B2B Marketing.
10:30 am Ready, Set, Grow! New monthly show on SLMA Radio
with host, Laura Patterson, President VisionEdge Marketing @lauravem
Guest: Ziggy Shanklin, CEO White Cloud Security @WhiteCloudSec
Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for her new monthly program: Ready, Set, Grow! Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue.
11:00 am - CRM Radio with host, James Obermayer
Guest: Augie MacCurrach, CEO/Founder Customer Profiles @CustPortfolios
Topic: How the P&L Should Be Measured To Increase Revenue
This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience. In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:
- The advantage of a single view of the customer
- How adding a new view of the P&L is easy and profitable
- Why this new process and the marketing programs that are a result makes the user tremendously more competitive