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How Sales Reps Can Use CRM for Fun and Profit (Ok, maybe that's pushing it)

OK, Maybe using CRM for Fun is an overstatement, but it can be used by astute sales reps to make quota, if they use the tool to their advantage.  Listen to GoldMine's Paul Petersen discuss CRM and the Three Builds concept.

Listen on iTunes while using stair climber!


This episode has personal stories from GoldMine GM Paul Petersen, sometimes referred to as Mr. GoldMine because of his 19 years of experience with GoldMine Software.  Paul discusses how sales reps can benefit from using a CRM system, plus he talks about the "Three Builds Concept" which has guided his career and those of his sales reps:

  • Building Rapport
  • Building Trust
  • Building a Book of Business


 More Vintage Petersen:

Marketing Myths and ROI

CRM’s Shouldn’t be the Leaders in Technology

GoldMine Product Review: Interview with GM Paul Petersen


About GoldMine

Headquartered in Salt Lake city, UT, GoldMine is “published” by Ivanti.  Goldmine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide.  More than 25 years ago, GoldMine helped pioneer the CRM industry and they have been around for so many years because of their focus on being simple, affordable and proven.

About Paul Petersen

Paul Petersen is the general manager and vice president of the GoldMine.   His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine. 

Paul has been a frequent guest on SLMA and CRM Radio and today he wants to discuss the frequent uses for a CRM from the salesperson’s perspective. 

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