Funnel Radio May 3: Bulldozing Marketing, Managing Rapid Growth and Is Sales Training really necessary?
This week Jim and Susan kick it off with callers talking about Sales worst enemy: the gate keepers answering the phones and how they bulldoze Marketing's best efforts. Then Mike Schultz and Jim discuss if sales training is really necessary. Matt Heinz wraps up the broadcast with Elissa Fink, CMO, Tableau Software discussing on managing marketing through rapid growth.
10:30 SLMA Radio with James Obermayer, Susan Finch @susanfinchweb and call in guests
Topic: When Corporate Arrogance Bulldozes Marketing's Good Judgement.
This frustration start a year or so ago. It surfaced this last week when I called a company to talk to someone I know as a customer. Their phone system had changed. No phone book, just sales or customer service as an option. You'll have to listen to the show to get the full story and more.
11:00 am CRM Radio with James Obermayer
Guest: Mike Schultz, President RAIN Group @mike_schultz
Topic: Is Sales Training Needed?
When to decide that Sales Training is Needed to Overcome Sales Shortfalls
After three months, sales are slipping and the sales manager is on the hot seat in the staff meeting. Everyone in the c-suite chimes in on what’s causing the slump. One of the things that always surfaces is, lets retrain the reps. It is as if they forgot:
- How to sell
- How to close
- How to sell the products
- How to prospect, etc.
- How to manage their time
- How to do demos