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April 2018

How a Data Driven Marketing Strategy Grows Companies - Raviv Turner and Matt Heinz

Listen on iTunes while drinking your French Press coffee in the morning!

Listen in for another great episode, this time with Raviv Turner, CEO at CaliberMind.  In addition to being the Co-Founder & CEO of CaliberMind, Raviv is also an angel investor and mentor at Techstars and a regular speaker at marketing & AI events.

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Don't Break the GDPR Rules: Infographic from Naomi Campbell

B2B Lead Agency in the UK has watched 75,000 firms get ready for the implementation deadline of May 25, 2018 of the GDPR.  In April 2016, the EU Parliament adopted a law for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.  

Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which:

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16 Ways a Podcast Creates Useable Content

IStock-597649690"Podcasts feed the hungry marketing machine that craves authentic, honest and believable content."

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The Content Marketing Institute™ says Useful content should be at the core of your marketing.  ...Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

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How to get the Sales and Marketing Departments to Play Nice (and be accountable)

Listen while  you think about how you're going to make quota!

Slma-recommended-187Their work should cross operational lines these sales and marketing people, after all they are on the same team, but they don’t in many (most?) companies.  But to reach a company’s revenue target, they must work together.  Christopher Ryan, founder and CEO of Fusion Marketing Partners was on CRM Radio this week and he tackled how to get a defined, hand-on-the bible service agreement between the sales and marketing departments.

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