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Marketers Need Digital Analytics Skills says Laura Patterson on CRM RadioToday

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Yes, there is a new skill requirement, but it isn't as daunting as you might think says Laura Patterson of VisionEdge Marketing.

Why it's Important

"Marketers have no choice but to measure what they manage"

Marketing Analytics isn’t new, but it’s a subject that will be hard for marketers to ignore in 2018. Yet, knowing the issue isn’t

fixing the issue of how to get marketers up to a skill level that satisfies a growing request from c-level managers who want numbers, stats, and results they can see and understand.  In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. 


Pattersoni About Laura Patterson

Laura Patterson of VisonEdge Marketing takes a practical approach to proving and improving the value of Marketing. Patterson began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. As the president of VisionEdge Marketing, founded in 1999, she is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. 

VisionEdge LogoAbout VisionEdge Marketing

Since 1999 VisionEdge Marketing (, a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. 

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Why Marketing Management Must Master Deep Digital Analytics

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