Listen while you work on iTunes
Jim Obermayer and Matt Heinz start the day at 10:30 Pacific with a discussion about who owns the pipeline. Is it marketing or sales? Followed by double header with Lany Sullivan giving you additional revenue resources from your event. Susan Finch is on after the break giving you the logic and easy check list to ensure a trackable, marketable URL for your event, product or promotion. Matt's guest is the Senior Director of Sales at Microsoft - Christine Zmuda. They discuss how Microsoft is shaping the future of sales. We end our broadcasting schedule today with Cyndi Greenglass on WVUMCToday and her guest, Patti Girardi, Author, Speaker, CMO. Their topic is, Mind the Gap – Here comes Generation Z. Are you prepared?
10:30 am SLMA Radio with host, James Obermayer
Guest: Matt Heinz @heinzmarketing
Topic: Who Owns the Pipeline? Marketing or Sales?
Traditionally, the pipeline has been called the sales pipeline and it has been owned by the salespeople. But is this a true statement today? With the advent of new marketing automation capabilities, and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost every level. To answer this question, we have gone to Matt Heinz, the expert’s expert on the pipeline question.
11:00 am Rooted in Revenue with Lany Sullivan @eventsbylany
and Susan Finch @susanfinchweb
Topic: Additional revenue resources from your event
There are more than 5 ways to make money on your event. We’ve already covered the Top 5. Below we’ve listed the additional sources
Ticket Sales and Add-ons, Virtual Events, Paid Speakers, Coaching Programs, Bonus Events, Live Streaming, Post Event Options
After the break:
Topic: Easy URLs to make marketing success tracking simpler.
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad in the church bulletin, boost our listings in the Chamber of Commerce or other business organization listing. Don’t you want to know if it worked? Don’t you want to know if people not only saw the ad but clicked on it? Sometimes these sites and situations have strict guidelines as to what the links can go to.
11:30 am Sales Pipeline Radio with host, Matt Heinz
Guest: Christine Zmuda @czmuda
Topic: How Microsoft is Shaping The Future of Sales
12:30 pm WVU Marketing Communications Today with host, Cyndi Greenglass @directchick
Guest: Patti Girardi, Author, Speaker, CMO Valet Living
Topic: Mind the Gap – Here comes Generation Z. Are you prepared?
Brands, business leaders, and marketers ignore this new cohort at their own peril. Generation Z, aged 8 to 23, is now America’s fastest-growing demographic, representing 25%+ of Americans. That makes them bigger than the Baby Boomers, and even bigger than the Millennial generation. Despite the fact that Gen Z is made up of such young consumers, it is already an important cohort that is making its presence felt across brands, culture and advertising.