Starting at 10:30 am with guest host and 20 Women Leaders in Business winner/2018 nominee - Anna Fisher and her guest, Ted Leutz - both of ZoomInfo, "What it means to internalize a data first mentality." Then Lany & Susan bring you Rooted in Revenue. Guest Nancy Bleeke gives helpful tips on how they are focusing their efforts in a new virtual training direction. Matt Heinz welcome Jonah-Kai Hancock of TUNE. Digging deep into marketing operations 2.0: How one company is managing the next generation of martech stacks. Our broadcast day wraps up with host Matt Cummings and his guest on WVU Marketing Communication, Bob Bentz, Author, Founder Purplegator.
10:30 - SLMA Radio with guest host, Anna Fisher, Sr. Director of Marketing, Head of Lead Generation, ZoomInfo @zoominfo
Guest: Ned Leutz, Director, New Business Sales, ZoomInfo
Topic: What it means to internalize a data first mentality
Data is the lifeblood of all sales and marketing initiatives (or the electricity that powers them) – but we’re not referring to just any data; for this discussion, we’re talking about quality contact and account data; the data that every sales and marketing person depends on. The guest is Ned Leutz Director of new business at ZoomInfo. The host is Anna Fisher.
11:00 - Rooted in Revenue with hosts Susan Finch
Guest: Nancy Bleeke, President & CSO, Sales Pro Insider @SalesProInsider
Topic: Revenue Tips from Nancy Bleeke
One of the takeaways from this episode is that many of us take courses, attend seminars and more, but it's up to us to implement the take aways. Even if we only get one tip we can apply, WE need to apply it ourselves.
Nancy talked about creating her companies’ future - their revenue generator - is their new virtual course option. This is an 11 week course to immerse into and then develop the habits for collaborative selling.
Topic: Top 5 Says to Monetize Your Event
When you decide to add events as a revenue stream into your business the normal thought process is to focus on ticket sales to make money.
Ticket sales are extremely important as that is your indicator for 1) How many people are attending your event and 2) Where you need to adjust your marketing efforts to increase “butts in seats”.
11:30 - Sales Pipeline Radio with Host, Matt Heinz @heinzmarketing
Guest: Jonah-Kai Hancock @jonahkai, Sr Dir. of Marketing Field Marketing, Demand Generation and Operations at TUNE
Topic: Marketing Operations 2.0: How one company is managing the next generation of martech stacks
12:30 - WVU Marketing Communications Today with host, Matthew Cummings
Guest: Bob Bentz, Author and President of Purplegator @purplegator
Topic: Relevance Raises Awareness
Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer. What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings.