Funnel Radio Line-up March 8, 2018
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D'Onofrio and Godley discuss How Sales Reps Must be Domain, Content, and Information Experts

In this program, host Mark Godley, CEO of  LeadGenuis interviews Mike D'Onofrio Chief Revenue Officer of LeanData. Mark explores with Mike why today is the best of times to be in sales and the expected future of the sales profession.  The program guest host is Mark Godley, president of LeadGenuis.   

This episode discusses:

  • The evolution of the sales function
  • How to arm today's salespeople with calls to action
  • Why highly relevant conversations must lead to highly relevant content
  • How the conduit of information has changed and therefore the reps must also change

About Mike D’Onofrio

600x600-SLMARADIO-20180308-godley-donofrioMike D’Onofrio is the Chief Revenue Officer at LeanData, where he is responsible for the Go-To-Market strategy, including the new business sales effort, business development, customer success and cross sell. Mike’s extensive career includes executive roles at ADP, Cisco WebEx, Zuora and most recently Concur, where he rose to Senior Vice President for Global Small, Mid-Size and National Accounts, growing the business from less than $10 million in recurring revenue to more than $200 million.

Mike has a B.A. in Business and Marketing from California State University, Northridge.

About LeanData
LeanData’s intelligent Demand Management solution helps companies provide a frictionless B2B buying experience. Our lead-to-account matching and sophisticated routing deliver rich, real-time insights into accounts and help sales teams make the most of their demand. More than 350 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo, and Cloudera rely on LeanData to increase pipeline, maximize marketing ROI and close more deals.  Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData is backed by Shasta Ventures, Sapphire Ventures, and Correlation Ventures.   To learn more, please visit For media enquiries, please contact

About LeadGenius

LeadGenius, based in Berkeley, CA, is a marketing and sales solution that enables B2B companies to identify and connect with their ideal accounts. The LeadGenius solution is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius’ customers include industry-leading companies such as Google, Square, Signifyd and eBay.  A Y-combinator company founded in 2011,LeadGenius is a fast-growing software and services company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world. 

MarkThe host for this program is Mark Godley, President of Lead Genuis

You may also be interested in his guest appearance on the CRM Radio Program:

How to Avoid the Mistakes of the B2B Sales Data Stack

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