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Lead Follow-Up Failure Leads to Revenue Failure: Alex Terry and Matt Heinz

Lead follow-up failure. Whose fault is it?

Episode-card-640x640_guest-terry (1)Alex Terry, CEO of Conversica joined Matt heinz on Sales Pipeline Radio to talk about the findings of the highly regarded 4 P's Report published by Conversica. 

Conversica commissioned an in-depth study (3rd year) tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, they found that a staggering 77% of companies under-touched their leads.

Check back here for the ON-DEMAND Recording of this broadcast -- no later than 1/16 or on the Heinz Marketing Blog on Mon. 1/22 along with the full transcript.


 Join Heinz, Terry and Nardin  1/23/18 11am PST for a free 60-minute, live webinar on this topic as well (on-demand afterward).  Terry will join Nancy Nardin of Smart Selling Tools andMatt Heinz to give a "lively" perspective from the Sales (Nancy) and Marketing (Matt) fronts on lead follow up failure AND share best practices for how to do it right.  

White Paper: Significant Findings on Lead Follow-Up from Conversica

Download Link  for the white paper


ABOUT Alex Terry

Terry is an accomplished and award winning Internet business veteran with strong track record of driving results and growth. He founded or co-founded three companies and one division within Fortune 100 corporation. From idea to revenue generation, to profitability to exit... he is able to manage all aspects of consumer or enterprise service or product business. Focus has been on SaaS, operationally complex services which required disruptive new technology development.  He holds multiple patents for Internet services.  Alex received his MBA at Harvard Business School and his BA at Dartmouth College.


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