Why It Matters
"You have to ask yourself, ‘Can I forecast the sales results for a lead generation campaign?’ “ If you can't, this is called gambling. Gambling is based on Luck and Marketing has no place for gamblers."
James W. Obermayer
The SLMA offers a calculator that estimates the sales results for a lead generation campaign before the campaign is launched. It appears on the Sales Lead Management Association website under Resources, Lead Cal/ROI or use the link below.
Go to Forecasting Calculator Here
This calculator aids in forecasting a sales result in dollars for a campaign or virtually any lead generating program. Enter only four pieces of information and you have a result.
Some areas are filled-in for you (qualified buyers, available buyers, sales units) either by a predetermined number or from the information you enter. You may print the results, send it to someone else, or freak out when you see how much wealth marketing creates.
For security reasons we are not allowing you to enter the company or product name. When you leave the page the results will disappear leaving no trace of your visit or forecast, shhhhh.
Go to Calculator Here
How many leads will you need to make forecast? Click here to find out.
This calculator is to aid you in forecasting the number of sales inquiries (not sales leads, but inquires) needed to obtain a specific sales goal.
Your sales manager will love this!
You must enter four pieces of information. One area is filled-in for you , the percentage of buyers. Enter in your sales quote for a product, the average sales price, follow-up percentage (100% is ideal but not the truth for most organizations) and your market share percentage. You may print the results, send it to someone else, or freak out again when you see how much wealth you create.
Disclaimer: For security reasons we do not allow you to enter the company or product name.
Why it's important:
"Shouldn't you send this to someone other than your mother to show them how much wealth you are creating for your company? It's a shame no one else in the company knows it."