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Steve Benson of Badger Maps Joins the Sales Lead Management Association’s Board of Advisors

IStock-459184129The Sales Lead Management Association announced that Steve Benson, the CEO and Founder of Badger Maps, has joined the SLMA as an advisory board member.   James Obermayer of the SLMA said, “We’ve gotten to know Steve from interviews on SLMA and CRM Radio.  We found his common-sense philosophy of salespeople’s sales productivity, which is driven by time and territory management, to be fascinating.  We expect that he will add a new dimension to our advisory board.”

Steve Benson“I'm truly honored to join the SLMA board - it’s a fantastic organization that focuses on one of the most important aspects in sales - lead management. I look forward to contributing my support to their initiatives, which help the sales industry as a whole.”

Steve Benson was interviewed on SLMA and CRM Radio on these programs:

How Badger Maps Increases Sales Rep’s Productivity by 25%

The Greatest Number One, Worst-of-All-Time, Failure of Sales Management

 Increase CRM Use by 50%+ and Escalate Prospect Meetings by 57%

The Sales Lead Management Association Board of Advisors can be found here on the SLMA site. 

About Steve Benson

Steven Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful.

Steve is also a passionate life and career coach and believes his main job leading a company is to empower the people on his team to find their best career path and thrive in their role.

About Badger Maps, Inc

Badger Maps is a route planner that automates territory management for outside salespeople. Badger visualizes their sales data on a map, optimizes daily routes and schedules, and generates meeting reports.

The app focuses specifically on the type of salesperson who is visiting customers face-to-face - the field or outside salesperson. It helps them solve their daily problems in minutes rather than hours, and shows them the best opportunities and leads along the way. Users spend less time on driving and busy work, and get more meetings and sales. Reps report that they drive 20% less and sell between 10% and 50% more with Badger.

About the Sales Lead Management Association

At the Sales Lead Management Association we believe that managing sales leads manages revenue.  Membership and subscriptions to various publications and broadcasts, as it should be, are free.  For information call Sue Campanale at 360-933-1259.  The Sales Lead Management Association is a division of the Funnel Media Group, LLC.                                              # # #

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