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How Many Leads You Need Is the Root of Marketing's Existence - Ryan Answers the Question

 Listen and Learn while You Work

Ask a few dozen CMO's how they determine how many leads he or she needs to create for the forecast and the answers vary from a guess to science based on formulas.  In this program with Chris Ryan we ask a proven CMO, author and lead generation expert how he determines how many leads are enough for his clients. 

Some CMO’s budget lead generation on what was done in the previous year plus a few percent. Some decide to spend more if the salespeople didn’t make quota.  In this interview with author and Chris Ryan, CEO and Founder of Fusion Marketing Partners.
  • How do sales and marketing agree on the required number that sales needs to make forecast?
  • What is a service level agreement?
  • What is meant by Lead to Revenue, and how is it accomplished?
  • What are the 7 pieces of information marketing needs?

Crm-20171005-ryanAbout Christopher Ryan

Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit

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Trends in B2B Marketing and Lead-to-Revenue Research Report - 2017

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