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Funnel Radio Line-up Oct 26, 2017

 Full schedule today. David Lewis kicks us off at 9:30 am Pacific with his guest, Daniel Day.

  • How ABM fosters tighter alignment between Sales and Marketing
  • The process for establishing targets for sales teams
  • Why ABM can be easier for driving growth than traditional demand generation

Some of these topics covered on the other shows include: It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased. The 5 Step Model for Operationalizing an SPB&M. Also, Why is marketing automation important to any (IT) organization? Jim has a candid conversation with Lars Helgeson CEO of GreenRope. He discusses what he learned from rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business. Matt's guest is Maureen Ezekwugo getting you on track to take your sales career to the next level. Points include: Four traits or skills needed to make it in sales management AND How to position yourself for the next opportunity to advance your sales career.




9:30 am DemandGen Radio with host, David Lewis, @demandgendave

Guest: Daniel Day, Sr. Marketing Manager, ABM, Snowflake
Topic: The Rise of the ABM Manager




10:30 am SLMA Radio with host, James Obermayer

Guests: Sam Melnick, VP Marketing Allocadia  & Kevin Joyce CMO/VP Strategy Services, The Pedowitz Group

Topic: Can your Marketing People Execute Revenue Accountability in 2018?




11am CRM Radio with host, James Obermayer

Guest: Lars Helgeson @greenrope
Topic: 5 Most important things I've learned in business and life.


11:30 Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Maureen Ezekwugo @drcommunity
Topic: Taking your sales career to the next level.




12:00 PM PICNIC Podcast, with host, Kevin Conklin

Guest: Robert Woodbury Jr., DEJ Founder
Topic: Marketing Automation Importance

@ipswitch @kevinconklin

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