Full schedule today. David Lewis kicks us off at 9:30 am Pacific with his guest, Daniel Day.
- How ABM fosters tighter alignment between Sales and Marketing
- The process for establishing targets for sales teams
- Why ABM can be easier for driving growth than traditional demand generation
Some of these topics covered on the other shows include: It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased. The 5 Step Model for Operationalizing an SPB&M. Also, Why is marketing automation important to any (IT) organization? Jim has a candid conversation with Lars Helgeson CEO of GreenRope. He discusses what he learned from rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business. Matt's guest is Maureen Ezekwugo getting you on track to take your sales career to the next level. Points include: Four traits or skills needed to make it in sales management AND How to position yourself for the next opportunity to advance your sales career.
9:30 am DemandGen Radio with host, David Lewis, @demandgendave
Guest: Daniel Day, Sr. Marketing Manager, ABM, Snowflake
Topic: The Rise of the ABM Manager
10:30 am SLMA Radio with host, James Obermayer
Guests: Sam Melnick, VP Marketing Allocadia & Kevin Joyce CMO/VP Strategy Services, The Pedowitz Group
Topic: Can your Marketing People Execute Revenue Accountability in 2018?
11am CRM Radio with host, James Obermayer
Guest: Lars Helgeson @greenrope
Topic: 5 Most important things I've learned in business and life.
11:30 Sales Pipeline Radio with host, Matt Heinz @heinzmarketing
Guest: Maureen Ezekwugo @drcommunity
Topic: Taking your sales career to the next level.
12:00 PM PICNIC Podcast, with host, Kevin Conklin
Guest: Robert Woodbury Jr., DEJ Founder
Topic: Marketing Automation Importance