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Sunday Musings - How to Move from Marketing to the C-Suite - Liz Pearce & Matt Heinz

  IStock-597649690Listen while you work

 Join Matt and his guest, Liz Pearce as they discuss marketing mobility.

    • A lot of marketers envy your path – marketer to CEO.  How did you do it, and what recommendations would you have for other marketing leaders who want to someday run their own business?
    • Have you found it hard to manage other markters, especially CMOs?  What’s key to managing them without micromanaging given your marketing background?
    • You’re in a crowded market, what’s your key to differentiating and winning?
    • We’ve talked before about your impressive productivity habits.  What’s working for you right now?

LiquidPlanner-Liz-PearceLiz Pearce is Chief Executive Officer at LiquidPlanner, the fast-growing Seattle-based maker of predictive project management technology. She is responsible for the company’s overall vision, strategic direction and growth. Liz is an entrepreneurial leader with more than 15 years of marketing, product management and technology leadership experience. She started her career at LiquidPlanner as Director of Marketing in 2007 before being named COO in 2011 and CEO in August of 2012.

About Liquid Planner

Our founders Charles Seybold and Jason Carlson were well-seasoned project managers, attempting to run hundreds of projects using the inflexible and unreliable planning tools that were a standard way of managing work. They saw what everyone else did—that project management was deeply broken; that teams couldn’t trust their schedules or rely on projects to come in on time or on budget.

 They started LiquidPlanner in 2006 in Seattle with the intention of creating the project management tool that they wanted to use—something that was dynamic, supportive and reliable. One based on the belief that teams work best when they organize tasks by priority, make best/worst case estimates, and collaborate in one central location.

Today, we are the only resource-driven, predictive project management solution in the world. We call it Dynamic Project Management.

We believe that setting and communicating priorities is the single most important thing you can do to make your team more effective. When you build your plan around priorities instead of hundreds of hard-coded dates, magic happens. Scheduling multiple projects becomes easier than ever before. People know what to work on. Whenever priorities change, so do your schedules—automatically.

Thousands of companies worldwide are using LiquidPlanner to deliver their projects with unparalleled confidence. To focus on what matters. To get things done. To stay on top of the competition in a fast-moving market.

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